Google, Inc’s second principle: It’s best to do one thing really, reallywell. We do search.
Google’sintention is to bring “search” to other products. So they took on Gmail, GoogleImages and Google Maps. Their intention is to bring search capability to otherareas.
Schoolsoffer wide-ranging programs, and most are afraid not to. There are broad academicchoices, sports, and the arts. On the side there’s counseling, breakfast andlunch, and academic support services. If we offer too many services, we diluteour effectiveness. That’s why Google emphasizes search.
Schoolsare complex institutions. Perhaps we should look at the menu of services we areproviding, limit ourselves to what we are accomplishing successfully, andcontract with other providers for the rest.
What can schools do really, reallywell?
